Understanding the Market Menu

The Market menu in contentmarketing.ai offers essential tools for visualizing and organizing your content marketing efforts. It includes four submenus, but the two most commonly used and recommended are: Calendar and Campaigns.

This article focuses on how to use these two submenus to improve your content workflow and campaign management.

Calendar

The Calendar view gives you a high-level overview of all content projects and their scheduled activities. It’s designed to help you track what's happening across the platform, day by day.

Key Features:

• Project Timeline View: Easily see when and where projects are being executed.
  
  
• Filters Available:
  
  • Content Type (e.g., blog, white paper, landing page)
    
    
  • Campaign (filter projects by assigned campaign)
    
    
  • Tags (categorize and sort based on custom labels)
    
    
• Project Overview: View all content in a chronological layout.
  
  

Tip: The calendar is ideal for editorial planning, publishing timelines, and keeping stakeholders aligned.

Campaigns

The Campaigns section allows you to group related projects under a single initiative, helping you manage and measure them more effectively.

Why Use Campaigns?

Campaigns are especially helpful when organizing content efforts around a theme, time period, or business objective.

For example:

• Create a “June 2025 Campaign” to group all content produced that month—blogs, landing pages, social posts, etc.
  
  
• Keep track of each campaign’s performance and scope from one central view.
  
  

Features:

• Campaign Cards View: Each campaign appears as a visual card.
  
  
• Inside Each Campaign:
  
  • See all linked projects.
    
    
  • Monitor progress across content types.
    
    
• Multiple View Options:
  
  
  • Campaign Overview
    
    
  • Channel View (see content by type/platform)
    
    
  • Calendar View (see campaign-specific publishing schedule)
    
    

Benefit: Campaigns keep your workspace organized and help you avoid losing track of content in production.

Summary

Use the Market Menu to gain visibility into your content operations and to group related work for easier planning and execution. With just two simple yet powerful tools—Calendar and Campaigns—you can streamline your workflow and maintain better control over your marketing output.